苯酚的国内外生产现状及市场前景

目前，全球苯酚的总生产能力约为9260kt／a，2004年总消费量约为7745kt／a。预计到2009年总生产能力将达到11350kt／a，总消费量将达到9452kt／a。2005年我国苯酚的总生产能力约为580kt／a，2004年产量为410kt／a，消费量约为689．6kt／a，产不足需，每年都得大量进口。预计到2010年我国苯酚的总生产能力将达到约1000kt／a，消费量将达到约855kt／a。针对目前我国苯酚生产存在的问题，提出了今后的发展建议。     

丁苯橡胶的国内外供需现状及发展前景

2005年全球丁苯橡胶的总生产能力为4737kt／a，总消费量为4011kt／a。预计到2010年总消费量将达到4823kt／a。目前，我国丁苯橡胶的总生产能力为597kt／a，2005年产量为514．2kt／a，消费量为653．2kt／a，产不足需，每年都需大量进口。预计2007年我国丁苯橡胶消费量将达到720kt，2010年消费量将达到850kt。针对目前我国丁苯橡胶生产状况及存在的问题，提出了今后的发展建议。     

Advertising, Its Determinants, and Market Structure

This study derives a formal model of firm advertising behavior and applies it to the industry level to figure out the relationship between advertising and market structure. The firm advertising model shows that both consumer preference andfirm-specific advertising competence jointly determineprofit-maximizing advertising intensity. At the industry level, advertising intensity is represented multiplicatively by consumer preference and a measure of market structure, which reflects the joint distribution of the levels of advertising competence and market shares among firms. The new market structure measure suggests that those single-dimensional measures of market structure such as seller concentration and the Herfindahl index are inadequate in explaining interindustry differences in advertising intensity, and that the long-debated advertising-concentration relationship differs depending primarily on the appropriability of advertising. An empirical analysis of 426 five-digit Korean manufacturing industries shows that an inverted U-shaped relationship between the Herfindahl index and industry advertising intensity is observed for consumer goods industries but a lazy J-shaped relationship for producer goods industries.     

聚乙烯醇的生产及市场前景分析

聚乙烯醇（PVA）是一种用途相当广泛的水溶性高分子聚合物，其制备方法有乙烯直接合成法、天然气裂解乙炔直接合成法。2000年全球的生产能力已达1100kt/a，我国PVAS生产能力为347kt/a，产量为325．8kt。加入WTO后，价格市场将受世界PVA市场影响，维持在9000－11000元。t。     

我国锦纶帘子布市场前景预测与应对措施

文章从国内外帘子布行业的现状及其格局的重新调整，汽车、公路运输业、轮胎相关行业的现状及发展前景，加入WTO和国家宏观政策变化对帘子布行业的影响等方面进行全面、深层次的分析，应用两种数学公式模型对未来15年的国内帘子布市场需求量的上下限进行预测，并提出应对措施。     

加入WTO对我国房地产业的影响及对策

在分析我国房地产业面临WTO的挑战的基础上，深入研究加入WTO后对房地产企业，市场价格和制度等方面的影响，提出了相应的对策及建议。     

加入WTO对我国房地产业的影响及应对策略

房地产业作为我国新一轮经济增长点，加入WTO对其直接或间接的影响是不容忽视的，分析我国加入WTO后对我国房地产业的影响，针对目前我国房地产业中存在的问题提出应对策略。     

顺酐国内外生产现状与发展趋势

世界顺酐工业正由苯法合成向正丁烷法合成转变，正丁烷法的生产能力已占顺酐总生产能力的80%，我国顺酐消费需求发展迅速，生产工艺仍以苯法为主，我国应立足于苯法生产，并做好向正丁烷法转变的技术准备，不断改进工艺淘汰小规模不经济顺酐装置，增强竞争能力。     

Does market orientation matter?: a test of the relationship between positional advantage and performance

A recent series of articles in the Strategic Management Journal has discussed the potential value of an organization developing a market orientation in its quest to achieve success. We posit that market orientation can enhance success, but that its potential value should not be considered in isolation. Specifically, we draw on the resource‐based view of the firm to suggest that four capabilities—market orientation, entrepreneurship, innovativeness, and organizational learning—each contribute to the creation of positional advantages for some firms. The data used are drawn from 181 large multinational corporations (MNC). The results indicate that positional advantages arising from the confluence of market orientation, entrepreneurship, innovativeness, and organizational learning have a positive effect on MNC performance (five‐year average change in ROI, income, and stock price). Overall, the results support the contention that market orientation can enhance success, albeit within the context of other important phenomena. Copyright © 2001 John Wiley & Sons, Ltd.